One Firemark flame motif


We make the world a safer place through

What We Do

We bring the future to life

Many of IAG's innovations began as seed ideas in Firemark.

We identified their potential, invested in their development and accelerated their growth.

By building an incubation ecosystem across industry, venture capital, academia and government, we identify systems of opportunity to explore, evaluate and commercialise.

Four cities

Our cross-functional hubs in Sydney, Melbourne, Singapore and Auckland, provide access to a breadth of talent and depth of experience to develop ideas that deliver business impact.

Three functions

The ability of our different functional areas and skill sets to work (and play) together gives us a competitive advantage.

One Firemark flame motif

One Firemark

Many see us as rebels & renegades, but at our core we're all problem solvers. Sharing a common ambition and way of working ensures our collaborative spirit is the only one we know.

Diversity, Equity and Inclusion (DEI)

Innovation depends upon wide-open minds and diverse, often confronting perspectives that push boundaries.

We believe Diversity, Equity and Inclusion (DEI) will help us achieve our strategy and purpose.

As IAG’s innovation and venturing hub, we are committed to creating an inclusive culture where we respect and value the different experiences of our people. We strive to harness the opportunities and business benefits that these diverse ideas and perspectives bring to our organisation.

IAG’s purpose is to make your world a safer place, and to do this, we need to attract and retain the best people who are passionate about our customers and have a broad range of skills, experiences and different frames of reference. This will help us to drive innovation and competitive advantage, and in turn, deliver improved financial performance.

IAG’s Group Diversity Equity & Inclusion Policy outlines IAG’s commitment to embracing differences and building an organisational culture that is inclusive and equitable – recognising and respecting the diversity of our employees, customers, suppliers, and communities in which we serve.

At Firemark we believe innovation depends upon wide-open minds and diverse, often confronting perspectives that push boundaries. It also requires a mish-mash of personalities, experiences and backgrounds. Our technologists, data scientists, engineers, polymorphs, designers, venture capitalists, actuaries, karaoke singers, scuba divers and street art enthusiasts from multiple ethnic, religious and generational groups.

Learn more about IAG's commitment to diversity, equity and inclusion (DEI) here.

Gender, ethnic and racial diversity

By closing the identity gaps, we continue to embrace community

Diversity Map


different languages


different nationalities

number of great ideas
Leadership Gender Balance
Employee Gender Balance
Scott K. Bishop

Diversity drives creativity. Within Firemark, we make space for the "misfits" that don't traditionally fit into corporate culture.

We put more weight on raw talent, passion, drive, and resilience. We debate and make space for the messy conversations that many companies shy away from.

Scott K Bishop

EGM Innovation and Venturing

Firemark origin

Origins of Firemark

What’s in a name?

As far back as the early 1700’s, a metal plaque called a ‘fire mark’ was placed on buildings as a symbol of protection.

Created after the calamitous events of the Great Fire of London, (which also gave rise to the concept of modern day insurance), the ‘fire mark’ allowed fire brigades to quickly identify insured properties and provide emergency services as needed.

Sign of the times

For customers of yesteryear, the ‘fire mark’ symbol was more than just a method of identification. It became a badge of distinction.

Fast forward 300 years and the Firemark logo of today continues that tradition - representing the inner spark of imagination and the outer fire of resilience. The twin elements every business needs to succeed.

Backed by IAG, Australia and New Zealand’s largest general insurer.