FIREMARK LABS
We disrupt the industry with transfor
At Firemark Labs, we experiment to create next generation products, business models and experiences.
- About Firemark
- Futures
Our centre for futures and research
- Ventures
- Labs
Our innovation lab
We disrupt the industry with transfor
Who we are
IAG's cross-functional innovation lab
Not all innovation is created equal.
Sometimes an idea that changes the game is the result of a gentle push, other times, an atomic shock is required.
But build or break, reinvent or redirect, our job at Firemark Labs is to lead the way for IAG - creating points of momentum that change the insurance status quo forever.
Our multi-disciplinary approach
Investing in people who shape the future
Coming from a range of design, product, engineering and business backgrounds we value creative intelligence that can help us create a safer world and a better future.
We are
Our approach to innovation is anchored around adding value to people's lives. Every day, in a hundred different ways, we ask ourselves – what's best for our customers?
Our work
Our work is a demonstration of who we are and what we believe in
These are some of our most recent success stories.
Carbar
Carbar is Australia’s first car subscription service that offers a no fuss way to drive. For a weekly payment, Carbar delivers all the advantages of owning a car without any of the commitment and hassles.
Since our investment in 2019, Carbar’s subscriber numbers have gone from strength to strength.
It has never been easier to drive what you want, when you want.
Current Stage
In market
The leading InsurTech accelerator in APAC
Twice a year, Firemark runs a world-class, 12 week accelerator programme where start-ups can partner up, polish and prepare themselves for their next stage of growth.
Create with us
Whether its with government agencies, industry specialists, academic leaders or like-minded individuals, we are always looking for the opportunity to partner with people on projects of impact.
The Firemark Advantage
An innovation lab like no other
The Labs' effectiveness as IAG's engine room of innovation is driven by Futures and Ventures, who provide the knowledge & connections to accelerate our work.