We disrupt the industry with transfor­mative
business models

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At Firemark Labs, we experiment to create next generation products, business models and experiences.

Who we are

IAG's cross-functional innovation lab

Not all innovation is created equal.

Sometimes an idea that changes the game is the result of a gentle push, other times, an atomic shock is required.

But build or break, reinvent or redirect, our job at Firemark Labs is to lead the way for IAG - creating points of momentum that change the insurance status quo forever.

Our multi-disciplinary approach

Investing in people who shape the future

Coming from a range of design, product, engineering and business backgrounds we value creative intelligence that can help us create a safer world and a better future.

We are

Our approach to innovation is anchored around adding value to people's lives. Every day, in a hundred different ways, we ask ourselves – what's best for our customers?

Our work

Our work is a demonstration of who we are and what we believe in

These are some of our most recent success stories.

The leading InsurTech accelerator in APAC

Firemark Accelerate
Twice a year, Firemark runs a world-class, 12 week accelerator programme where start-ups can partner up, polish and prepare themselves for their next stage of growth.

Create with us

Whether its with government agencies, industry specialists, academic leaders or like-minded individuals, we are always looking for the opportunity to partner with people on projects of impact.

One Firemark flame motif

The Firemark Advantage

An innovation lab like no other

The Labs' effectiveness as IAG's engine room of innovation is driven by Futures and Ventures, who provide the knowledge & connections to accelerate our work.